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The Independent Artist's Guide to Music Marketing Budgets

9 min readJan 30, 2026Marketing

You don't need a major label budget to market your music effectively.

## Music Marketing on a Budget

**$200/month:**
- $80 — Meta ads
- $60 — Playlist pitching
- $40 — Content creation
- $20 — Email marketing

**$500/month:**
- $150 — Meta ads
- $100 — TikTok ads
- $100 — Playlist pitching
- $80 — Content creation
- $70 — Influencer micro-deals

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