## TikTok vs Instagram: The Data
**TikTok wins for discovery.** Songs that go viral on TikTok see an average **340% spike** in streams within 48 hours.
**Instagram wins for conversion.** Instagram Stories and Reels drive higher click-through rates.
### Our Recommendation
Use both. Post your TikTok content natively on Reels too.
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*Track your streaming analytics with FlipDistro's built-in royalty dashboard.*